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One way to influence a simple look-ahead is to establish goals within the
game. For example(just spit-balling here), the creation of a particular
Pawn structure. The engine would modify its evaluation of the play to
include achieving this particular condition.

Each of these 'goals' might be weighted for both priority and field
condition.

The engine can be easily 'tricked' by having the positive or negative
conditions of these 'goals' affect its evaluation of each plys. The
opposing player's achievement of these same goals can also influence the
evaluation.

There could even be the field position whereby the conditions and/or
priority of these goals may change.