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One of these things is not like the others[Subject Thread] [Add Response]
🕸Fergus Duniho wrote on Tue, Jul 8, 2014 12:12 AM UTC:

One of these things is not like the others. One of these things just doesn't belong.

All of the logos here stand out except for one. I think it is time to redo the logo for play.chessvariants.org.


🕸Fergus Duniho wrote on Tue, Jul 8, 2014 01:23 AM UTC:

Here are some new logo designs I have made. Comments and suggestions are welcome.


Joseph DiMuro wrote on Tue, Jul 8, 2014 01:31 AM UTC:
One of these things is not like the others, indeed. Out of the five
options, only the first is spelled correctly. :-D

Ignoring that easily-correctable issue, I'm leaning towards #5.

🕸Fergus Duniho wrote on Tue, Jul 8, 2014 01:45 AM UTC:

Here's the last one with the spelling corrected:


🕸Fergus Duniho wrote on Tue, Jul 8, 2014 01:47 AM UTC:
I'm leaning toward #5 too. I listed these in the order I made them, and as
I made them, I got a better idea of what might work.

🕸Fergus Duniho wrote on Tue, Jul 8, 2014 01:53 AM UTC:

This time, I remade the last one just the same way I made it before, by doing it in a larger font and reducing it. This makes it smoother by using anti-aliasing.


Joseph DiMuro wrote on Tue, Jul 8, 2014 02:11 AM UTC:
Yeah. Looks good.

Let me be more specific about my reasons for picking #5:

Good: having chess variant pieces in the logo.

Bad: letters that are too unusual, such as (in my opinion) the letters in
"play" in the first two options.

It came down to #4 and #5 for me. To choose between them, I thought about
how someone would react to these logos if they've never played a chess
variant before (other than chess). #5: "Oh, they've got a picture of a
brainy-looking guy." #4: "What on earth is that moon thing?"

#5 wins, I think.

🕸Fergus Duniho wrote on Tue, Jul 8, 2014 02:18 AM UTC:

Here's a variation of the last one with play written in a checker pattern of green and beige.


🕸Fergus Duniho wrote on Tue, Jul 8, 2014 02:29 AM UTC:
Here's what I was thinking in choosing the pieces for the logo. I wanted
at least one piece that would be easily recognizable as a Chess variant
piece by someone who is familiar only with Chess. I chose the Knight-Rook
compound for this, because it combines two recognizable Chess pieces into a
new piece, and the Knight and Rook are two of the most iconic Chess pieces.
I chose the Magnetic set version, because it is both beautiful and
recognizable. For the other piece, I initially wanted one looking right,
but not finding many of those, I picked one looking forward. I chose the
blue Brain from Storm the Ivory Tower and Smess, because blue contrasts
well with red, the Brain suggests the intellectual aspect of playing Chess
variants, and it may be recognizable to people familiar with Smess.

Joseph DiMuro wrote on Tue, Jul 8, 2014 02:37 AM UTC:
Sigh. I can't decide between the old #5 and the new one.

I'm signing off for now. Hopefully some more people will weigh in...

🕸Fergus Duniho wrote on Tue, Jul 8, 2014 02:44 AM UTC:
I replaced the old logo with the black and white version of the new one,
and it made the page look better right away. In my opinion, it now looks
more inviting and more professional.

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